Blog tagged as Brand and Strategy

We are delighted to announce that our MD Stuart Forrester is one of the advisors joining the Norfolk County Council 'Go Digital funding programme'. Stuart will be one of a number of advisors matched to local businesses to help them make better use of digital tools.

A brand is the most important asset of any business. But what is it exactly and why trust has become so important.

Struggling to reach your millennial audience? Blame your marketing strategy for that. Try these modern strategies that are ideal for marketing to millennials.

You probably already know that a strapline is a powerful marketing asset. But what is it and how can it help you reach your marketing goals? Let’s find out!

A marketing plan is considered to be a non-negotiable, core component of any business. From multinational firms to local stores, every business considers marketing analytics and implements a marketing plan on some level to meet their goals, budget, and requirements.

Good marketing plans enable compan...