Modern Strategies for Marketing to Millennials

05.08.20 09:46 AM By Stuart Forrester

Think like a Millennial

The first step of marketing to millennials is realising that this generation is very different. You need to think like a millennial and integrate modern strategies into your marketing plan to ensure you reach your target audience. Not learning how to market to them effectively can be a big mistake. So, scroll down to take a look at some modern strategies that are geared toward marketing to millennials. 

Modern strategies that are geared toward marketing to millennials

1 - Optimise Content for Mobile and Tablets

Millennials consume information on the go. They switch from computers to mobile to tablets multiple times a day. However, mobile and tablets are their devices of choice. Therefore, whatever marketing content you put out on the internet, it should be optimised for mobile and tablets. If your content doesn’t translate well to these devices, you will face substantial losses in terms of attaining customers. Plus, make sure that your website and blogs are optimised so that they load quickly.

2 - Pick the Right Marketing Avenue

This goes without saying – if you are marketing to millennials, you need to go where they are. In other words, picking the right platform is imperative to the overall success of your marketing efforts.  You are likely to find your target audience on social media platforms, such as Facebook and Instagram. You can also consider utilising applications like Snapchat and TikTok for influencer marketing.

3 - Unleash the Power of User-Generated Content (UGC)

Unlike the baby boomers, millennials are not big fans of direct marketing. They are more likely to take advice from people – even strangers on the internet – than what a company tells them about its products or services. 

It is essential to understand that millennials are guaranteed to search up a brand before purchasing from it. This makes it important to highlight user-generated content (UGC). Online comments and reviews play a vital role in determining the purchasing decisions of millennials. Therefore, don’t miss out by overlooking the importance of UGC. 

4 - Target Millennials Based on Values & Interests

Unlike baby boomers, millennials don’t move through the stages of life in a traditional manner. This is why modern marketing to millennials cannot be based on the phases of life. A better approach is to target the social group with a focus on values and interests. Here is a list of some values that prompt millennials to make a purchase. 
  • Environmental Protection  
  • Sustainability 
  • Animal Rights 
  • Feminism 
  • Anti-racism 
  • Inclusiveness 
Millennials are more likely to purchase from a brand that supports a good cause. However, keep in mind that you can’t fool your target audience. Openly speaking for a cause is not enough. You will have to support it and show your millennial customers that you are making a difference. This can help boost your sale in record time! 

The bottom line

Traditional marketing strategies won’t do you much good if you are in the market to sell products or services to millennials. You need to adapt and think out of the box to attract millennials. Try the above-mentioned modern techniques for marketing to millennials effectively to boost your sales and build a loyal customer base for your brand. If you are looking for a marketing agency to market to millennials, then look no further. We can develop a phenomenal marketing strategy for you, regardless of your target audience.
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