Branding

We build brands.
And we help brands build muscle.

Starting from scratch? Or wrestling with what you’ve got?

Not every brand journey begins with a rebrand. Sometimes, it’s about rolling up your sleeves and making what you already have work harder — smarter, sharper, and stronger across every platform.

We do both. We create brands from the ground up, and we help existing brands find their feet again.

Building a brand from zero

New business? New product?
Or simply ready for a change?

We help define your brand from the inside out — starting with a clear sense of purpose and personality, then translating that into a name, identity, tone and toolkit that works everywhere it needs to.

What’s involved:

Brand positioning & purpose
Naming & story development
Visual identity design
Logo, colour, typography systems
Messaging & tone of voice
Core assets and brand guidelines

This is branding done properly: rooted in insight, built for impact, and flexible enough to evolve.

Your logos fine

Got a brand already? Let’s make it sing.

Your logo’s fine. Your colours work. But it’s not quite clicking across your touchpoints. Sound familiar?

We specialise in extending, applying and elevating existing brands. Whether you need consistency across print and digital, help bringing things in line, or a creative push for your next campaign — we’re here to make your brand behave beautifully in the real world.

What we can do:

Brand audits & usage reviews
Campaign branding & roll-out
Cross-channel brand consistency
Internal brand toolkits & templates
Content tone & visual refreshes
Print & digital design support

We’ll respect the brand you’ve built — but we won’t be afraid to stretch it where it needs stretching.

Does your brand just look good?

We believe brands should do more than look good.

They should feel right. Sound human. And show up with confidence.

Whether we’re crafting from scratch or recalibrating what’s already there, our approach is always grounded, thoughtful, and a bit more fun than you might expect.

Ready to build or refresh your brand?

Finding a new brand partner is never easy and we appreciate loyalty to current suppliers.

But don't you just want to know what it might be like to partner with us? It doesn't have to be forever and we are happy to work on ad-hoc and one-off projects,

Lets Talk.

The Creative Process

We follow a structured five-phase creative process that ensures each project evolves from concept to final execution in a way that is both strategic and highly engaging. Our approach is designed to elevate your designed assets while staying true to your brand’s identity. By using this process in its entirety, we can craft assets that not only reflect your current vision but also push the boundaries of creativity to deliver superior outcomes.

1. Research, Competitor Analysis, and Brand Clarification

We begin with a thorough research phase, analysing both your industry and competitors to identify benchmarks for excellence. This provides us with valuable insight into how we can make your reports stand out and engage your audience on a deeper level.

Simultaneously, we revisit your brand identity with a fresh perspective, ensuring it continues to align with your organisation’s core values and objectives. We will provide a tailored brand evaluation form to guide you through this reflection process. The findings from our research will be compiled into a detailed report, which we will use to agree on a creative direction moving forward.

2. Incubation

During this stage, we step back and allow the research to ‘incubate’. This seemingly passive process is crucial as it enables the creative team to digest all the gathered insights. Often referred to as the “mind-wandering” phase, this period allows the brain to process information unconsciously, fostering original and innovative ideas that may not arise through direct focus alone. This phase is essential for allowing creative ideas to emerge organically.

3. Illumination and Concept Development

Following the incubation phase, we move to the illumination stage – the point where key ideas and concepts start to form. This is when the pieces come together, and we present three initial creative concepts. These will each be uniquely inspired by the research and aligned with your brand guidelines, offering three distinct interpretations of the annual report’s visual identity and structure.

Once the concepts are presented, we work with you to refine and distil these into one cohesive final direction. Our approach ensures that the creative process remains collaborative and transparent, allowing for adjustments as necessary to meet your objectives.

4. Content Asset Assembly and Sourcing

Once a final concept is agreed upon, we begin sourcing and creating the necessary content assets to bring the design to life. Depending on the project’s needs, this may include photography, videography, illustrations, infographics, and animations, all aimed at enhancing the user experience and engagement with the report.

We ensure that these assets are consistent with your brand’s identity, while adding modern, visually engaging elements that make the report more interactive and appealing to a broad audience.

5. Evaluation and Refinement

Evaluation is an ongoing process throughout every phase. At each stage, we return to your brand’s core strategy and values to ensure that the creative solutions align with the established vision and objectives. This constant reflection ensures that the final product is not only innovative but also faithful to your brand.

Upon completion, we conduct a final review to ensure that the asset exceeds expectations, delivering a visually compelling and engaging design asset that resonates with your audience.