<?xml version="1.0" encoding="UTF-8" ?><!-- generator=Zoho Sites --><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/"><channel><atom:link href="https://www.thefc.co.uk/blogs/tag/brandandstrategy/feed" rel="self" type="application/rss+xml"/><title>The Forrester Corporation - thefc|VIEW #Brand and Strategy</title><description>The Forrester Corporation - thefc|VIEW #Brand and Strategy</description><link>https://www.thefc.co.uk/blogs/tag/brandandstrategy</link><lastBuildDate>Wed, 06 May 2026 15:57:08 +0200</lastBuildDate><generator>http://zoho.com/sites/</generator><item><title><![CDATA[Future-proof your business - Start with the 3I’s.]]></title><link>https://www.thefc.co.uk/blogs/post/3-i-s-strategy</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/ucation/thefc Three i Creative Venn diagram.jpg"/>In a world dominated by ever-changing market dynamics and increasing competition, businesses must adopt a strategic approach that ensures both adaptability and effectiveness. The 3I’s methodology is a comprehensive framework that provides the foundation for sustainable business growth.]]></description><content:encoded><![CDATA[In a world dominated by ever-changing market dynamics and increasing competition, businesses must adopt a strategic approach that ensures both adaptability and effectiveness. The 3I’s methodology is a comprehensive framework that provides the foundation for sustainable business growth.]]></content:encoded><pubDate>Tue, 26 Nov 2024 10:57:00 +0000</pubDate></item><item><title><![CDATA[Six cutting-edge marketing approaches for 2024 ]]></title><link>https://www.thefc.co.uk/blogs/post/six-cutting-edge-marketing-approaches-for-2024</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/Six cutting-edge marketing approaches for 2024 - 331273104.jpg"/>The marketing landscape has evolved significantly, rendering traditional strategies like promotional emails and online ads insufficient.]]></description><content:encoded><![CDATA[The marketing landscape has evolved significantly, rendering traditional strategies like promotional emails and online ads insufficient.]]></content:encoded><pubDate>Sun, 07 Jan 2024 12:23:09 +0000</pubDate></item><item><title><![CDATA[Why Professional Email Addresses?]]></title><link>https://www.thefc.co.uk/blogs/post/Why-Professional-Email-Addresses</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/ucation/The Significance of Professional Email Addresses - thefc.png"/> In the digital age, where first impressions often occur online, the significance of a professional image cannot be underestim ]]></description><content:encoded><![CDATA[<p><span style="color:inherit;">In the digital age, where first impressions often occur online, the significance of a professional image cannot be underestimated, especially for start-ups and small businesses aiming to secure success in a competitive landscape. While platforms like Gmail and Outlook have b...</span></p>]]></content:encoded><pubDate>Tue, 29 Aug 2023 09:44:07 +0100</pubDate></item><item><title><![CDATA[Unleashing Efficiency]]></title><link>https://www.thefc.co.uk/blogs/post/zoho-workplace-unleashing-efficiency-and-collaboration-in-the-workplace</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/WorkPlace/thefc-blog ZW Unleashing Efficiency.png"/>While Microsoft 365 and Google Docs have long been synonymous with productivity tools, Zoho WorkPlace emerges as a strong contender with its comprehensive suite of applications and cost-effectiveness.]]></description><content:encoded><![CDATA[While Microsoft 365 and Google Docs have long been synonymous with productivity tools, Zoho WorkPlace emerges as a strong contender with its comprehensive suite of applications and cost-effectiveness.]]></content:encoded><pubDate>Wed, 19 Jul 2023 12:22:54 +0100</pubDate></item><item><title><![CDATA[Tips for Happy Marketing]]></title><link>https://www.thefc.co.uk/blogs/post/here-are-five-tips-for-happy-marketing-for-a-small-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/ucation/thefc-blog Here are five tips for happy marketing for a small business.png"/>We explore 5 useful tips to help small business with their marketing.]]></description><content:encoded><![CDATA[We explore 5 useful tips to help small business with their marketing.]]></content:encoded><pubDate>Thu, 25 May 2023 10:54:15 +0100</pubDate></item><item><title><![CDATA[The Marketing Audit]]></title><link>https://www.thefc.co.uk/blogs/post/the-marketing-audit-5-things-to-audit-now</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/ucation/thefc-blog The Marketing Audit 5 Things to Audit Now.png"/>The marketing landscape is a crazy world. So, when was the last time you reviewed your marketing plan? Check out what marketing audit is and five things you need to market now!]]></description><content:encoded><![CDATA[The marketing landscape is a crazy world. So, when was the last time you reviewed your marketing plan? Check out what marketing audit is and five things you need to market now!]]></content:encoded><pubDate>Thu, 05 Jan 2023 10:12:13 +0000</pubDate></item><item><title><![CDATA[Marketing Automation]]></title><link>https://www.thefc.co.uk/blogs/post/marketing-automation-tips-for-2022</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/ucation/thefc-blog Marketing Automation.png"/> The term &quot;marketing automation&quot; may sound intimidating thanks to misleading and hyperbolic language used by legacy solutio ]]></description><content:encoded><![CDATA[<div><div>The term &quot;marketing automation&quot; may sound intimidating thanks to misleading and hyperbolic language used by legacy solution providers who offer pricey software.</div><div>But we're going to set the record straight.</div><br><div>This article will demystify marketing automation and demonstrate how ...</div></div>]]></content:encoded><pubDate>Fri, 27 May 2022 16:20:54 +0100</pubDate></item><item><title><![CDATA[Marketing Advice Helped]]></title><link>https://www.thefc.co.uk/blogs/post/marketing-advice-helped-care-agency-plan-for-the-future</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/case studies/Choice Homecare/thefc-blog Marketing Advice Helped.png"/>Lee-Ann de Villiers needed to investigate if her care agency had the potential to support both her and her husband while their children were small.]]></description><content:encoded><![CDATA[Lee-Ann de Villiers needed to investigate if her care agency had the potential to support both her and her husband while their children were small.]]></content:encoded><pubDate>Tue, 22 Mar 2022 10:17:33 +0000</pubDate></item><item><title><![CDATA[Digital Comms Strategy]]></title><link>https://www.thefc.co.uk/blogs/post/digital-communication-strategy</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/case studies/Go Digital/thefc-blog Digital Comms Strategy.png"/>Our adviser, Stuart Forrester was excellent. He helped us shape our strategic thinking and gave us the confidence to put our ideas into action.]]></description><content:encoded><![CDATA[Our adviser, Stuart Forrester was excellent. He helped us shape our strategic thinking and gave us the confidence to put our ideas into action.]]></content:encoded><pubDate>Tue, 22 Feb 2022 11:00:00 +0000</pubDate></item><item><title><![CDATA[Generating New Business]]></title><link>https://www.thefc.co.uk/blogs/post/generating-new-business</link><description><![CDATA[<img align="left" hspace="5" src="https://www.thefc.co.uk/thefc-views/case studies/Go Digital/thefc-blog Generating New Business.png"/>The management team wanted to offer people an online booking service and applied to Go Digital for advice on the most suitable system.]]></description><content:encoded><![CDATA[The management team wanted to offer people an online booking service and applied to Go Digital for advice on the most suitable system.]]></content:encoded><pubDate>Mon, 14 Feb 2022 14:27:31 +0000</pubDate></item></channel></rss>