A marketing plan is considered to be a non-negotiable, core component of any business. From multinational firms to local stores, every business considers marketing analytics and implements a marketing plan on some level to meet their goals, budget, and requirements.
The internet has changed the marketing game. Gone are the days when businesses with colossal marketing budgets ruled every niche. Today, any brand can steal the spotlight and gain a competitive edge over its competitors.
In today’s competitive market, businesses need to ensure excellent customer experience to build a loyal customer base. Customer experience is a broad term that entails how your customers interact with your brand, including customer interactions on social media.