A marketing plan is considered to be a non-negotiable, core component of any business. From multinational firms to local stores, every business considers marketing analytics and implements a marketing plan on some level to meet their goals, budget, and requirements.

Good marketing plans enable compan...

In today’s competitive market, businesses need to ensure excellent customer experience to build a loyal customer base. Customer experience is a broad term that entails how your customers interact with your brand, including customer interactions on social media.