Are 5 Years Too Long to Have the Same Website (And Content)?

13.07.20 09:49 AM By Stuart Forrester

So, your business website is up and running. It is aesthetically appealing, and easy to use. You have included information about all your products and services; your contact information is in place, and you've added informational blogs for your clients. Your website seems perfect, and you wouldn't want to change a thing!

Well, let's get this straight – you may have the best website in the world, but it will still need updating. Keeping your website up to date is an essential step in the development of your business and brand. From gaining more traffic to building a brand, updating your website contributes to business success in many ways. The only question is, when should you update your site? Let's find out!

How Often Should I Update My Website?

There is no straightforward answer to this question. From the type of business, you have to the structure of your website, many factors come into play when you think about updating your website or content. So, if you are wondering, "Are five years too long to have the same website," then the answer is probably yes. However, there are specific ways to know if your website and content need an update. Please scroll down to take a look at some tell-tale signs that indicate it's time for a website transformation.

If Your Site Architecture is Subpar

Website architecture refers to how the pages of the website are organised. Ideally, a website should have a logical category page structure with sub-categories as required. Having poor site architecture can keep you from ranking high on the Search Engine Results Page (SERP).

Not an ideal situation for any business, which is why if you have inadequate site architecture, you should update at once. However, keep in mind that changing the site structure unnecessarily can be counterintuitive. Meaning, it can cause your website to lose rankings. Ultimately, the decision boils down to your business needs and the effectiveness of the current architecture of the website. You can consult a web design and development agency to find out the best approach for your website structure.

When Your Business or Clients Have New Needs

You cannot afford to display outdated data when your business or client needs change. Businesses go through many transitional stages as they continue to grow.

So, if you are scaling, offering new products or services, or want to share something with your customer base, you must update your website and content accordingly.

When You Want to Gain More Traction

The importance of SEO cannot be emphasized enough. It is a good SEO practice to keep your website and content up to date and produce new content regularly to bring in more traffic. You can post that content on social media or other forums and link back to your website to gain more traction. Plus, adding regularly and relevant content is an excellent way to encourage your customers to return.

Most companies produce new content weekly or monthly and update all pages at least once in 3 – 6 months. However, it is best to consult a professional digital marketing agency to learn how frequently you must update your content to gain more traffic to your website.

thefc Bottom Line

These are some areas in which you can keep your website up to date. A full-service online marketing agency can help you up your game and beat your rivals. Whether you need help with branding, social media, online advertisement, market research, email marketing, or anything else – we can help you and ensure you gain a competitive edge.

Contact thefc today!