What is online marketing and how does it fit with the rest of my marketing?

18.06.20 10:46 AM By Stuart Forrester

Even though online marketing has been around for like 16 years now, it's still pretty hard to find proper answers to your questions.

Some people will tell you, that online marketing is just about having an excellent website. Moreover, these days such sites also need to be responsive - in other words: optimised for mobile devices.

Other people will claim that what you need is S.E.O. – Search engine optimisation – a set of techniques that can help your website to get better results in major search engines.“Go PPC” you will also hear -advising you to invest in Pay-Per-Click campaigns to support the search results. Even, who hasn’t heard about social media yet?

There is an opinion that the only marketing you need is your online presence and content creation on the major social networks.

So who’s right?

Well, none of those statements is entirely correct since what you REALLY need is a STRATEGY - a necessary document which defines how to interconnect all the marketing channels to work together in perfect synergy.

Because that’s the only way how to reach your goals, improve your business effectively and save your money. And who can help you with that? Well, we can! We will analyze your current business state, carefully prepare a custom marketing strategy exactly for your needs and finally help you manage all the channels of your marketing mix.

So stop wasting your money on bad decisions. Contact us and let us help you today