Is Your Marketing Plan Ready for the Post-COVID 19 World?

30.06.20 01:51 PM By thefc Staff Writer

The ongoing COVID-19 pandemic is changing life as we know it. From the way we communicate to the way we conduct business, it has affected everything. One thing is clear – the world has changed and any business that wants to thrive in the market and attract customers must evolve accordingly.

Based on your niche and industry, you may have to bring out various changes in your business processes. However, one common area of concern for all businesses is marketing. If you developed your marketing plan prior to the pandemic, you are already behind the curve. It’s time you update your marketing plans to match the needs and requirements of your customers

Here are a few things to consider.

Adopt a Proactive Approach

Are you merely waiting for the pandemic to blow off?

Well, it is crucial to understand that even after the pandemic ends, its effects will last forever. There is no going back, and customer behaviour has changed for good. The only way to meet customer expectations in this new world is to adopt a proactive marketing approach. Embrace change! You can seek help from a strategic marketing agency to create an agile, real-time, data-driven marketing plan.

Adjust Your Marketing Plans

At its core, good marketing involves knowing your target market inside out. Once you know what it is that customers seek, you can adjust your marketing plans to meet their expectations and acquire maximum gains. Take a look at some areas that you should focus on to make sure your marketing plan is designed to maximise ROI during and after the pandemic.

Content Marketing

The first thing you should do is perform a content audit. Go through your content to make sure it is appropriate and empathetic. The next step is to identify the kind of content that will align with the changing needs of your customers.

Create content that is useful for your customers and answer their questions. Your content doesn’t have to be about COVID-19; it just needs to be relevant and relatable enough to draw in customers and support a high conversion rate.

Discounts and Promotions

Discounts and promotions have always helped attract new customers, increasing sales, and building a loyal customer base. You can take a new spin on this marketing strategy to meet the need of the hour.

For example, you can consider charitable sales promotions and inform your customers that part of the purchasing amount that they pay to you will go to a charity for frontline workers.

Paid Ads

The economic uncertainty has led many businesses to pull back on the paid advertisements to conserve cash flow. While it may seem like a good idea now, it can damage your brand image in the long term. By the time you are ready to get back in the game, your brand may already be forgotten.

Therefore, it’s not the best idea to stop your ad campaign entirely. If you are on a tight budget and must limit your paid ads campaign, focus on building brand recognition and putting out your ideas and values.

Social Media Marketing

Be out there! Even if your business is currently out of operation due to the pandemic situation, it is still essential to engage your customers, and social media is an excellent platform to do that. Think of it as another way to stay at the top of your game and in the mind of your customers.

Strategic marketing agencies suggest starting conversations in your community with the aim of providing value to your current or potential customers. Be compassionate and empathetic. Also, make sure that your contributions seem natural. Conversations must be organic – not forced.

Optimise eCommerce Website

With various restrictions regarding COVID-19 in place, more and more people are turning to online shopping. There are multiple steps that you can take to optimise your eCommerce website. You can start with analysing your SEO. Optimise your product pages by adding product descriptions. Also, take steps to make your online store as user friendly as possible and reduce the loading speed.

Finally, make sure you offer impeccable customer service to help your customers. In this time of uncertainty, go out of your way to facilitate your customers!

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The Bottom Line

The pandemic has truly changed everyone’s lives. However, you can make sure it doesn’t affect your business too much by uplifting your marketing game. If following the steps mentioned above feels like a lot, you can always rely on a marketing and branding company.

If you are struggling with your marketing strategy and are looking for a marketing and branding company, feel free to get in touch with our professionals.