Adjust Your Marketing Plans
At its core, good marketing involves knowing your target market inside out. Once you know what it is that customers seek, you can adjust your marketing plans to meet their expectations and acquire maximum gains. Take a look at some areas that you should focus on to make sure your marketing plan is designed to maximise ROI during and after the pandemic.
The first thing you should do is perform a content audit. Go through your content to make sure it is appropriate and empathetic. The next step is to identify the kind of content that will align with the changing needs of your customers.
Create content that is useful for your customers and answer their questions. Your content doesn’t have to be about COVID-19; it just needs to be relevant and relatable enough to draw in customers and support a high conversion rate.
Discounts and promotions have always helped attract new customers, increasing sales, and building a loyal customer base. You can take a new spin on this marketing strategy to meet the need of the hour.
For example, you can consider charitable sales promotions and inform your customers that part of the purchasing amount that they pay to you will go to a charity for frontline workers.
The economic uncertainty has led many businesses to pull back on the paid advertisements to conserve cash flow. While it may seem like a good idea now, it can damage your brand image in the long term. By the time you are ready to get back in the game, your brand may already be forgotten.
Therefore, it’s not the best idea to stop your ad campaign entirely. If you are on a tight budget and must limit your paid ads campaign, focus on building brand recognition and putting out your ideas and values.
Be out there! Even if your business is currently out of operation due to the pandemic situation, it is still essential to engage your customers, and social media is an excellent platform to do that. Think of it as another way to stay at the top of your game and in the mind of your customers.
Strategic marketing agencies suggest starting conversations in your community with the aim of providing value to your current or potential customers. Be compassionate and empathetic. Also, make sure that your contributions seem natural. Conversations must be organic – not forced.
With various restrictions regarding COVID-19 in place, more and more people are turning to online shopping. There are multiple steps that you can take to optimise your eCommerce website. You can start with analysing your SEO. Optimise your product pages by adding product descriptions. Also, take steps to make your online store as user friendly as possible and reduce the loading speed.
Finally, make sure you offer impeccable customer service to help your customers. In this time of uncertainty, go out of your way to facilitate your customers!
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The Bottom Line
The pandemic has truly changed everyone’s lives. However, you can make sure it doesn’t affect your business too much by uplifting your marketing game. If following the steps mentioned above feels like a lot, you can always rely on a marketing and branding company.
If you are struggling with your marketing strategy and are looking for a marketing and branding company, feel free to get in touch with our professionals.
