Is Email Marketing Effective in 2021?

03.03.21 12:52 PM By Stuart Forrester

Is Email Marketing Effective in 2021?

Should you invest in email marketing? Can it help scale your business or is email marketing dead for good?

The digital marketing landscape is always changing. Marketing and advertising agencies are always on the lookout for better, more effective ways to achieve their goals. As a result, marketing trends and fads come and go all the time. However, one marketing strategy has stuck around for decades – email marketing. 

It is one of the oldest techniques in the book of online marketing. All successful businesses consider it at some point. However, many believe that things are changing for this classic marketing strategy. 

Is email marketing dead for real? Is it no longer relevant in 2021? Let’s find out! 

Is Email Marketing Effective in 2021? 

Infographic Source: Oberlo

YES!

Infographic Source: Oberlo

Email is Extremely Popular

According to Statista, there are 3.9 billion email users worldwide in 2019. This number will only increase in the future. The widespread popularity of email clearly shows that email marketing is a golden opportunity that you shouldn’t miss out on.

Awesome ROI

Another reason why marketers continue to employ email marketing is that it delivers a strong Return on Investment. Here’s another important statistics figure that shows the benefits of email marketing.



Cost-Effective Marketing Solution

Emails continue to be one of the main drivers for customer acquisition and retention, especially for small and medium-sized businesses that cannot afford to invest staggeringly high amounts in online marketing.



Deeper Customer Relations

It offers businesses a platform to connect with your potential customers and build deeper relations with the global audience. It is also an excellent way of staying in touch with current customers to build a loyal customer base.



Segment for Personalisation

Email marketing allows marketers to work with segmented lists and automated marketing. Meaning, you can personalise your emails to match the interest of a wide variety of leads that may be at differing points in the sales funnel. Email marketing gives you a chance to create personalised content and alter your selling point based on the individual interests of your customers.  



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the Bottom Line

Considering the effectiveness of email marketing, it is safe to say that it is here to stay. Email marketing is VERY MUCH ALIVE! However, owing to the cutthroat competition in the market, simply building an email list is not enough. You need the right tools and strategy to enjoy the benefits of email marketing. 


If you are able to leverage it correctly, it can be a game-changer for your business. Therefore, it is advisable to consult a marketing and advertising agency to launch an email marketing campaign. If you are looking for email marketing experts to develop a winning marketing strategy for your business, you have come to the right place.