How to Drive More Traffic to Your Website

26.10.20 10:39 AM By Stuart Forrester

5 Ways to Drive Traffic to Your Website

Your website is one of the most important drivers of your business and plays a fundamental role in increasing the reach of your business. Moreover, consumers make buying decisions based on your online presence, especially your business website. This makes your website a valuable asset for your business. However, you need to drive traffic to your website to make the most of it. How can you do that? Keep reading to find out!

There isn’t a single tool or trick to drive traffic to your website. Instead, you have to rely on a mix of channels to generate not only high but also relevant traffic to your website. Scroll down to take a look at the five most effective ways to drive traffic to our website. 

1. Make Sure Your SEO Is On Point

Following good SEO practices improve your rank on SERPs. This helps you generate more traffic, which, in turn, improves your rank further and helps you generate even more traffic! 

So, the first step is to ensure that your SEO is on point and your website is optimized for conversion. Make sure you follow both on-page and off-page SEO to gain the most benefits. 

2.Build Powerful Backlinks 

Backlinks are links to your website that are placed on another website. Building backlinks from industry influencers or complementary businesses can help you drive traffic to your website. 

Moreover, Google picks up on backlinks and marks your website as a credible and authoritative source. This trust from Google further helps increase your rank on SERPs.  

3.Harness the Power of Social Media 

Social media is one of the most popular and effective marketing platforms. Perhaps the easiest way of driving traffic to your website is to engage the audience on social media and divert them back to your website. 

You can use social media platforms like Facebook, Instagram, and LinkedIn to promote your blogs and other web pages. 

4. Start a Blog

Blogging is another way to drive traffic to your website. The idea is to attract visitors by addressing their concerns and queries. So, create high-value, customer-centric content that interests your audience. 

You can also consider guest blogging, which is another great option to drive traffic to your website. 

5.Use Online Ads to Increase Your Reach 

There are multiple types of online advertisements that you can consider to increase your outreach. Some of them include:
  • Google Ads: Think of Google search advertising as paid search results. They make sure your website shows up at the top when someone puts in relevant keywords in the Google search bar.  
  • Social Media Ads: You can place adverts on social media platforms, such as Facebook and Instagram, and link them back to your website. This is a great way of turning your social media audience into website visitors.  
  • Display Ads: Display ads are placed on relevant websites in the form of a branded banner. So, for example, if you deal in sports gear, your display ad may appear on a fitness website. 
  • Retargeting Ads:  Retargeting ads are displayed to people who have already visited your website once. These ads appear on social media feeds or other websites to help retain visitors. 

Say Hello

Give us a call

+44 (0)203 397 96309

Book a Meeting

the Bottom Line

These are our top five ways of generating website traffic. However, there are many more, such as email marketing, PPC ads, Online directory listing, etc. If you want to increase your reach and bring in more traffic to your website, then look no further. We can help you get high-quality traffic that will convert.