5 Tips for Writing a Creative Brief

07.06.21 03:33 PM By Stuart Forrester

Writing a creative brief is a fundamental part of any creative process

It may very well be the difference between a subpar project and a successfully executed creative project that achieves all its intended goals. So, whether you are redesigning your website, writing an ebook, designing a logo, or starting any other creative project, the first thing you should do is write a creative brief. 

But what is a creative brief, and how can you make sure yours is on point? Let's find out!

Tips on Writing a Creative Brief

Writing a creative brief is not as difficult as you may have imagined. Here are a few tips that can help you write a winning creative brief.

What is a Creative Brief?

A creative brief encompasses the vision and guardrails of a creative project. It covers all marketing touchpoints of a project and allows the clients and the creative marketing firm to keep track of the progress. A great creative brief may also document the partnership between the client and the agency. You can think of it as a blueprint that will help you shape the goals and strategies for the project.

Why - Tips for Writing a Creative Brief


Start With "Why"

An excellent way to start the creative brief is to identify why the project is necessary now. Why the client needs it, and what value should it bring to the client? This will help the designer or the creative team to understand the context and shape the project accordingly. 


Describe the Project

The second step in writing a creative brief is to explain the project. What is the project? What must be included in the project? What are the project parameters? What are the restrictions or limitations? Answering these questions will help you develop the goals of the project.

Describe - Tips for Writing a Creative Brief
Goals - Tips for Writing a Creative Brief


Explain Project Goals

It is best to focus on just a few overall goals and objectives of the project. While it is okay to include some details, make sure you don't overwhelm the creative brief with information. It is a good idea to briefly explain just the S.M.A.R.T Goals of the project.


Outline the Roles & Responsibility

As part of a creative team at a creative marketing firm, every member must be aware of their roles and responsibilities to the project. Also, outline factors like who should be consulted for approval throughout the project, who needs to be informed about the progress, etc.

Roles - Tips for Writing a Creative Brief
Audience - Tips for Writing a Creative Brief


Know the Audience

Taking the time to learn about the audience is an essential part of writing a creative brief. However, most people tend to overlook this aspect. Designers or the creative team often gets so involved with the client that they end up ignoring the interest and requirements of the audience.

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the Bottom Line

Writing a creative brief can help streamline the project for all parties included, the client and the design team handling the project. Follow the tips mentioned above to write a creative brief or consult a creative marketing firm to ensure you get the perfect creative brief that will help you achieve your goals. 

If you are looking for a creative marketing firm to help you write a killer creative brief, then look no further – we've got you covered.