The internet has changed the marketing game. Gone are the days when businesses with colossal marketing budgets ruled every niche. Today, any brand can steal the spotlight and gain a competitive edge over its competitors.
In today’s competitive market, businesses need to ensure excellent customer experience to build a loyal customer base. Customer experience is a broad term that entails how your customers interact with your brand, including customer interactions on social media.
What is online marketing and how does it fit with the rest of my marketing? Even though online marketing has been around for like 16 years now, it's still pretty hard to find proper answers to your questions.