The internet has changed the marketing game. Gone are the days when businesses with colossal marketing budgets ruled every niche. Today, any brand can steal the spotlight and gain a competitive edge over its competitors.
The ongoing COVID-19 pandemic is changing life as we know it. From the way we communicate to the way we conduct business, it has affected everything. One thing is clear – the world has changed and any business that wants to thrive in the market and attract customers must evolve accordingly.
What is online marketing and how does it fit with the rest of my marketing? Even though online marketing has been around for like 16 years now, it's still pretty hard to find proper answers to your questions.